KISI KISI SUMATIF AKHIR TAHUN - 11BD Konsentrasi Keahlian 2026
KISI KISI SUMATIF AKHIR TAHUN - 11BD Konsentrasi Keahlian 2026
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Tim marketing membuat kalender konten untuk bulan Ramadhan. Mereka menjadwalkan konten edukasi puasa di minggu pertama, resep takjil di minggu kedua, dan promo diskon di minggu ketiga. Strategi ini mencerminkan…
A. Meniru konten pesaing secara legal
B. Fokus pada satu platform saja
C. Penyesuaian konten dengan momen/tren musiman
D. Pengabaian target audiens
E. Penggunaan AI tanpa yang konsisten
Dalam rapat evaluasi, diketahui konten “infografis cara daur ulang sampah” yang dijadwalkan setiap Kamis mendapat share tinggi tetapi sedikit like. Ini menunjukkan bahwa konten tersebut berhasil di kuadran…
A. Entertain (hiburan)
B. Educate (karena memberikan nilai edukasi dan banyak dishare)
C. Convert (menjual)
D. Inspire (menyentuh emosi)
E. Hard sell (penjualan langsung)
UMKM “Kreasi Nusantara” memiliki website yang responsif, kalender konten yang rapi, dan konten bervariasi (edukasi, hiburan, promosi). Namun penjualan online masih rendah. Berdasarkan analisis digital marketing, langkah pertama yang paling mungkin dilakukan adalah…
A. Memeriksa apakah Call-to-Action (CTA) di website jelas dan memudahkan pembelian
B. Mengganti semua konten menjadi promosi diskon
C. Menambah jumlah posting menjadi 10x sehari
D. Menghapus kalender konten karena terlalu kaku
E. Mengganti nama brand
Brand minuman kesehatan membuat konten infografis “5 Manfaat Jahe di Pagi Hari” (tujuan: awareness) dan konten “Beli 3 Botol Jahe Herbal, Hemat 20%” (tujuan: conversion). Manakah pernyataan yang benar tentang gaya copywriting yang sesuai?
A. Kedua konten harus menggunakan gaya hard sell.
B. Konten awareness menggunakan headline pertanyaan dan manfaat; konten conversion menggunakan urgensi & promo.
C. Konten awareness harus tanpa kata-kata; konten conversion harus panjang.
D. Keduanya hanya boleh menggunakan emoticon.
E. Konten awareness fokus pada harga; konten conversion fokus pada edukasi.
Sebuah landing page untuk produk kursus online memiliki elemen: headline "Selamat Datang", gambar stok orang tersenyum, form pendaftaran di paling bawah halaman, dan tidak ada testimoni. Tingkat konversi sangat rendah. Berdasarkan prinsip landing page yang efektif, perbaikan paling prioritas adalah…
A. Menambah musik latar otomatis
B. Menghapus semua teks hanya menyisakan video
C. Membuat halaman menjadi 10 scroll panjang
D. Mengganti headline dengan manfaat spesifik, menambahkan social proof (testimoni), dan memindahkan form ke atas
E. Menambahkan pop-up setiap 5 detik
Pemasaran/Marketing adalah salah satu pilar utama dari sebuah perusahaan/bisnis yang akan langsung mempengaruhi penjualan dan laba/rugi sebuah perusahaan. Marketing dewasa ini lebih tertumpu pada pemasaran digital/online karena dinilai lebih banyak kelebihannya dibanding pemasaran konvension. Tujuan utama dari digital marketing secara umum adalah…
A. Menjadikan perusahaan mendapatkan keuntungan besar
B. Memperkenalkan, membangun hubungan, dan mendorong tindakan dari target audiens melalui saluran digital untuk mencapai tujuan bisnis (seperti penjualan, prospek, atau loyalitas)
C. Meningkatkan popularitas perusahaan
D. Menjadikan perusahaan menjadi perusahaan bertarap multinasional
E. Mengikuti trends pemasaran saat ini supaya tidak ketinggalan jaman
Seorang pemilik toko kue rumahan ingin meningkatkan penjualan melalui website. Website-nya sudah memiliki galeri produk dan harga, namun pengunjung jarang melakukan pembelian. Berdasarkan prinsip digital branding, fitur apa yang paling penting untuk segera ditambahkan agar meningkatkan konversi?
A. Animasi latar belakang yang bergerak
B. Tombol “Bagikan ke Media Sosial”
C. Testimoni pelanggan dan tombol “Pesan Sekarang” yang jelas
D. Jumlah pengunjung website per hari
E. Musik latar otomatis yang membuat relax
Website sebuah startup teknologi menggunakan warna-warna cerah, font yang sulit dibaca, dan tidak memiliki logo yang konsisten. Dampak terhadap digital branding adalah…
A. Menurunkan kepercayaan pelanggan
B. Membuat website lebih cepat dan dinamis
C. Menjadikan unik dan berbeda dari yang lain
D. Membuat visitors tidak bosan melihat tampilannya
E. Menurunkan kredibilitas dan pengenalan merek
Seorang copywriter membuat dua caption berbeda untuk produk yang sama:
Caption A: “Diskon 70% HARI INI SAJA! Stok terbatas. Klik link di bio sekarang juga!”
Caption B: “Pernah merasa kulitmu kering setelah seharian di ruangan AC? Yuk, simak cara mudah menjaga kelembapan kulit alami.”
Manakah pernyataan yang paling tepat tentang kedua caption tersebut?
A. Caption A adalah soft selling, Caption B adalah hard selling
B. Caption A adalah hard selling, Caption B adalah soft selling
C. Keduanya termasuk hard selling
D. Keduanya termasuk soft selling
E. Caption A tidak efektif, Caption B terlalu panjang
Meskipun hard selling dan soft selling memiliki pendekatan yang berbeda, keduanya memiliki persamaan dalam hal…
A. Sama-sama tidak memerlukan Call-to-Action (CTA)
B. Sama-sama hanya menggunakan kata-kata yang bersifat mendesak
C. Sama-sama bertujuan akhir untuk mendorong penjualan atau konversi sesuai tujuan bisnis
D. Sama-sama menghindari penggunaan emosi
E. Sama-sama tidak cocok untuk media sosial
KISI KISI SUMATIF AKHIR TAHUN 11 DKV - Bahasa Inggris 2026
KISI KISI SUMATIF AKHIR TAHUN 11 DKV - Bahasa Inggris 2026
A . Multiple Choices
Pilihlah jawaban yang benar, A,B,C, D dan E
Dina : “I think online learning is very effective.”
Rani : “.... It helps students study anywhere.”
A. I disagree with you
B. I don’t think so
C. I totally agree
D. I doubt it
E. I am not sure
Anton : “In my opinion, students should limit social media use.”
Budi : “.... Too much social media can reduce concentration.”
A. I strongly disagree
B. That’s true
C. I hate it
D. Never mind
E. It is impossible
Sinta : “What do you think about digital marketing?”
Riko : “.... It is very useful for business promotion.”
A. I have no idea
B. In my opinion
C. Are you serious
D. I don’t care
E. Never mind
Teacher : “What are your thoughts about teamwork?”
Student : “.... because we can share ideas.”
A. I think teamwork is beneficial
B. I don’t understand teamwork
C. Teamwork is a building
D. I never join teamwork
E. It is very expensive
Andi : “Do you agree that school uniforms are important?”
Bima : “.... They make students look disciplined.”
A. I disagree completely
B. Yes, I do
C. I can’t hear you
D. Not at all
E. Never
Waiter : “.... ?”
Customer : “Yes, please. I need a glass of water.”
A. Would you like some help
B. Are you angry
C. What happened
D. Can you drive
E. Why are you here
Tono : “My computer doesn’t work.”
Rudi : “....”
A. I don’t care
B. Shall I fix it for you?
C. You are wrong
D. I am busy
E. Leave me alone
Customer : “I can’t find the manager’s office.”
Staff : “....”
A. It is not important
B. Let me show you the way
C. I don’t know you
D. Please sit down
E. Don’t ask me
Text for Questions 9–10
“Students Should Wear Helmets”
Riding motorcycles without helmets is dangerous. Helmets protect the head from serious injuries during accidents. Many accidents happen because riders ignore safety rules. Therefore, students should always wear helmets when riding motorcycles.
What is the writer’s recommendation?
A. Students should avoid motorcycles
B. Students should wear helmets
C. Helmets are expensive
D. Riding motorcycles is fun
E. Students should buy cars
Why are helmets important?
A. They look fashionable
B. They are cheap
C. They protect the head
D. They increase speed
E. They are colorful
The Importance of Visual Communication in Digital Media
Visual communication plays an important role in modern society, especially in the digital era. People today prefer content that is attractive, simple, and easy to understand. Because of this trend, graphic designers are needed in many industries such as advertising, social media, website development, and digital marketing. A good visual design can help companies deliver messages effectively to customers. Colors, typography, illustrations, and layouts are important elements that influence how people respond to information. For example, a creative Instagram poster can attract more viewers than plain text.
Students of Desain Komunikasi Visual (DKV) should develop both technical and creative skills. They need to master design software such as Adobe Photoshop, CorelDRAW, Canva, or Illustrator. Besides technical abilities, communication and teamwork are also important because designers often work with clients and marketing teams. In addition, DKV students should always follow design trends and improve their creativity by practicing regularly. By having strong design skills and creativity, students will have better opportunities to work in creative industries or even start their own businesses in the future.
What is the main topic of the text?
A. Social media users
B. Digital marketing strategies
C. The importance of visual communication and DKV skills
D. Website programming
E. Advertising costs
hy are graphic designers needed in many industries?
A. Because people dislike digital content
B. Because visual content is attractive and easy to understand
C. Because companies avoid technology
D. Because posters are expensive
E. Because customers prefer long texts
Why should DKV students improve communication skills?
A. Because designers work alone
B. Because designers often work with clients and teams
C. Because communication is not important
D. Because clients dislike designers
E. Because software can replace communication
The purpose of the text is to ....
A. entertain readers with a funny story
B. explain the role of visual communication and DKV skills
C. describe a historical event
D. compare two schools
E. explain how to repair computers
What should DKV students do to improve creativity?
A. Avoid practice
B. Ignore design trends
C. Practice regularly
D. Stop using software
E. Work alone
what is the benefit of having strong design skills?
A. Students cannot work in industries
B. Students will avoid teamwork
C. Students will have better career opportunities
D. Students will stop learning
E. Students will dislike technology
Text for Questions
Social Media Content Design for Business Promotion
Nowadays, social media has become one of the most effective tools for business promotion. Many companies use platforms such as Instagram, TikTok, Facebook, and YouTube to introduce their products and services. In order to attract customers, businesses need interesting visual content. This is why graphic designers and content creators have an important role in digital marketing. Attractive content with good color combinations, readable typography, and professional layouts can increase audience engagement. In contrast, poor design may make customers lose interest in a product.
Students in the Desain Komunikasi Visual department should understand not only design principles but also audience behavior. Designers need to think about what type of content people like and how visual messages can influence customers. For example, short videos with motion graphics are currently popular because they are entertaining and informative. DKV students should also learn branding, photography, video editing, and copywriting to support their careers in the creative industry. If students continue developing their skills and portfolios, they can work as freelancers, content creators, social media specialists, or professional graphic designers.
What is the main idea of the first paragraph?
A. Social media is useless
B. Businesses need attractive visual content for promotion
C. Customers dislike advertisements
D. Video editing is difficult
E. Graphic design is expensive
Why is attractive content important?
A. It reduces internet access
B. It increases audience engagement
C. It makes products disappear
D. It decreases promotion
E. It confuses customers
What may happen if a business uses poor design?
A. Customers become more interested
B. Audience engagement increases
C. Customers lose interest
D. Products become free
E. Videos become shorter
According to the text, what should DKV students understand besides design principles?
A. Audience behavior
B. Mathematics formulas
C. Mechanical engineering
D. Biology experiments
E. Agricultural systems
If the designer uses attractive colors, customers .... more interested in the advertisement.
A. Become
B. Became
C. Will become
D. Would become
E. Becoming
If I .... a professional camera, I would create better product photos.
A. Have
B. Had
C. will have
D. had had
E. having
If social media .... properly, businesses can reach more customers.
A. Use
B. Used
C. Used
D. Was used
E. Using
If I were the leader of the design team, I .... a modern concept for the project.
A. Choose
B. Chose
C. Would choose
D. Will choose
E. Choosing
Many advertisements .... on social media every day.
A. Post
B. Posted
C. Are posted
D. Posting
E. Have posting
The promotional video .... next week.
A. Will publish
B. Will be published
C. Published
D. Publishes
E. Is publishing
Rina is working on a poster design for a school campaign. She has used many bright colors, but the text is difficult to read. She asks her friend for advice.
Rina : "The poster looks colorful, but many people say the text is hard to read. What do you think I should do?"
Dimas : "__________________"
Which response is the best suggestion?
A. I don't like posters at all.
B. You should use a clearer font and increase the contrast between the text and background
C. That's your problem, not mine.
D. The campaign will be held next week.
E. Bright colors are interesting.
A student wants to create a logo for a local coffee shop. He has prepared three different logo concepts and wants feedback from his teacher.
Student : "Sir, which logo do you think represents the coffee shop best?"
Teacher : "_____"
A. I suggest choosing the one that reflects the shop's identity and target customers.
B. You must finish your homework now.
C. Coffee is a popular drink.
D. The weather is very hot today.
E. Logos are usually colorful.
Read the conversation.
Nadia : "I want to improve my English speaking skill, but I'm too shy to speak in class."
Rara : "If I were you, I would practice speaking with friends every day."
What does Rara express?
A. An apology
B. An invitation
C. A suggestion
D. A complaint
E. A warning
During a class discussion, students are asked to evaluate a social media advertisement.
Teacher : "What is your opinion about this advertisement?"
Student : "__________________"
A. Please open the window.
B. I think the advertisement is effective because it uses attractive visuals and a clear message.
C. Could you help me?
D. Let's go to the library.
E. Thank you very much.
Read the situation.
A DKV student is preparing a presentation about digital branding. He wants to know his friend's opinion about the slides he created.
Which question is the most appropriate?
A. What time is it?
B. Can I borrow your book?
C. Would you mind closing the door?
D. What do you think about my presentation slides?
E. Where did you buy that laptop?
Salsa wants to make a promotional video for a school event. She is confused about the background music she should use.
Salsa : "I can't decide which music fits the video."
Ari : "_____"
A. I think you should choose music that matches the mood and message of the event.
B. Music is produced in a studio.
C. I don't know what a video is.
D. The event starts at 8 a.m.
E. My favorite subject is mathematics.
Read the situation.
Rudi wants to improve the quality of his graphic design portfolio before applying for an internship.
Which sentence shows an appropriate request for suggestion?
A. Can you tell me your opinion about my portfolio?
B. What is your favorite color?
C. Do you like football?
D. Where is the computer lab?
E. Have you eaten lunch?
Reno is usually very busy after school. He attends an English club, helps his parents at their shop, and studies for exams. One afternoon, his friend invites him to play badminton.
Friend : "We're playing badminton at the sports center this afternoon. Would you like to join us?"
Reno : "_____"
A. I'd love to, but I have to help my parents at the shop this afternoon.
B. I usually wake up at five o'clock every morning.
C. The sports center is located near the market.
D. I have been playing badminton since elementary school.
E. My favorite sport is badminton.
Every Friday afternoon, students of the DKV class gather to discuss their latest projects and share creative ideas. Today, one of the students wants to invite a new classmate.
Student : "We're having our weekly design discussion after school. _____"
A. Could you tell me where the meeting room is?
B. Would you like to join us this afternoon?
C. Why did you miss the previous meeting?
D. Have you completed your assignment yet?
E. What do you think about graphic design?
Read the situation.
A student receives an invitation to attend a photography workshop. Unfortunately, he has already registered for another activity at the same time.
Which response is the most appropriate?
A. I don't think photography is interesting.
B. I never attend workshops during weekends.
C. Thanks for inviting me, but I already have another commitment that day.
D. Photography workshops are becoming more popular nowadays.
E. I prefer editing photos to taking them.
Every morning, Fajar reviews his lessons before going to school. After classes, he usually works on design projects and spends an hour practicing English. His friend invites him to join a gaming competition on a weekday evening.
Friend : "Would you like to join the gaming competition tomorrow evening?"
Fajar : "_____"
A. I enjoy playing games during holidays.
B. The competition seems exciting, but I need to finish my project and study for a test.
C. Gaming competitions often attract many participants.
D. I have participated in several competitions before.
E. My project is about digital illustration.
A student is inviting his friend to attend a school art exhibition.
Student : "Our class is exhibiting some artworks this Friday. Would you like to come?"
Friend : "Sure, I'd love to. What time does it start?"
What can be concluded from the friend's response?
A. He is refusing the invitation politely.
B. He is unsure about attending the event.
C. He has already attended the exhibition.
D. He accepts the invitation and wants more information.
E. He is inviting someone else to the event.
Read the situation.
Several students plan to visit a book fair after school. One of them cannot attend because he must attend a family event.
Which response is the most appropriate?
A. I'm afraid I can't join you because I have a family event this afternoon.
B. The book fair is held every year in our city.
C. I usually buy books online rather than at exhibitions.
D. My family likes reading books during weekends.
E. The event will probably be crowded.
Nina spends most of her free time drawing digital illustrations. One day, her friend invites her to participate in a drawing competition organized by a local community.
Friend : "We're joining a digital illustration competition next month. Would you like to be part of our team?"
Nina : "I'd be delighted to join. It sounds like a great opportunity to improve my skills."
Nina's response indicates that she _____.
A. accepts the invitation enthusiastically
B. refuses the invitation politely
C. asks for additional information
D. expresses disappointment about the event
E. suggests another activity
b. Essay
1. Translate into English well
a. , aku akan membantumu jika kamu kamu membutuhkan sesuatu
b. kamu belajar dengan serius kamu akan menjadi yang terbaik
c. kamu bekerja keras kamu akan mendapatkan kesuksesan
2. Change the sentences below into Second Type of Conditional Sentence (Present Unreal Condition)
a.If you help me, I will help you too
b.I will support you if you follow my advice
c.Will you be happy if you get what you want?
3. Change the sentences into pasive voices
a. I eat rice everyday
b. We study English every Friday afternoon
c. I will repair my broken mobile phone tomorrow
4. You have been learning english for almost one year, tell me what you get… write in one long paragraph
5. Complate the word “English Today…!! ……
Kisi Kisi 11BD Konsentrasi Keahlian
Kisi Kisi 11BD Konsentrasi Keahlian
Kisi Kisi dan jawaban
I. PILIHAN GANDA
01. Sebuah brand lokal bernama "Kopi Nusa" mencoba membangun citra sebagai kopi nusantara dengan kualitas internasional. Mereka aktif di Instagram dengan konten video petani kopi, edukasi kopi, dan testimoni pelanggan. Namun, engagement menurun selama 3 bulan terakhir. Langkah paling tepat untuk memperkuat brand positioning “Kopi Nusa” di pasar digital adalah…
A. Menambah jumlah iklan berbayar setiap hari
B. Mengubah nama brand agar lebih modern
C. Melakukan audit konten dan riset ulang persepsi audiens
D. Membuka cabang offline di berbagai kota untuk meningkatkan penjualan offline
E. Menambah jumlah postingan setiap jam dengan beragam topik konten
02. Dalam strategi pemasaran digital, salah satu prinsip penting adalah "Customer Journey".
Tahapan yang menunjukkan proses pelanggan dari awareness hingga loyalty disebut…
A. AIDA Model
B. SWOT Analysis
C. Marketing Mix
D. Brand Architecture
E. Value Proposition
03. Sebuah toko online mengalami penurunan pengunjung karena tampilan website sulit diakses di smartphone. Masalah tersebut terkait dengan prinsip…
A. Search Engine Optimization
B. Responsiveness Website Design
C. Content Marketing Strategy
D. Backlink Optimization
E. Copywriting
04. Sebuah survei menunjukkan bahwa 70% pelanggan mengenal sebuah merek dari media sosial, tetapi hanya 20% yang mengingat logonya…Kesimpulan yang tepat dari data ini adalah…
A. Strategi logo terlalu dominan
B. Branding visual kurang kuat
C. Iklan digital terlalu banyak
D. Pelanggan tidak loyal
E. Media sosial tidak efektif
05. Perusahaan fashion online melakukan kampanye melalui influencer TikTok. Setelah kampanye, penjualan meningkat 40%. Strategi ini termasuk dalam kategori…
A. Affiliate Marketing
B. Influencer Marketing
C. Email Marketing
D. Pay-Per-Click Advertising
E. Search Engine Marketing
06. Sebuah artikel blog “Cara Merawat Tanaman Hias” memiliki banyak gambar tetapi sedikit teks, dan jarang diperbarui…Akibat yang paling mungkin terhadap performa SEO adalah…
A. Ranking website meningkat
B. Bounce rate menurun
C. Ranking website menurun
D. CTR meningkat
E. Domain authority naik
07. Brand “EcoBottle” ingin dikenal sebagai produk ramah lingkungan. Namun, di media sosial, mereka sering memposting konten diskon besar tanpa menyinggung isu lingkungan. Masalah utama dalam strategi branding tersebut adalah…
A. Kurangnya variasi konten
B. Tidak adanya kesesuaian nilai brand
C. Penggunaan warna yang tidak konsisten
D. Target pasar terlalu luas
E. Tidak adanya logo produk
08. Brand “SmileChoco” membuat kampanye bertema “Cokelat yang Membahagiakan” dan menampilkanpelanggan tersenyum dalam setiap kontennya.
Faktor utama yang ditekankan dalam branding tersebut adalah…
A. Rasionalitas produk
B. Nilai emosional brand
C. Harga murah
D. Spesifikasi produk
E. Popularitas influencer
09. Brand “HijabNusa” mengubah desain logo dan warna utama tanpa memberi tahu pelanggan lama. Akibatnya, banyak pelanggan mengira brand tersebut berganti pemilik.
Kesalahan strategi terjadi pada tahap…
A. Awareness
B. Rebranding Communication
C. Product Positioning
D. Social Proof
E. Value Alignment
10. Dalam upaya memperkuat emotional connection dengan pelanggan, brand “LocalCraft” membuat video berjudul “Dari Tangan ke Hati” yang menampilkan kisah perajin lokal di balik setiap produk mereka. Tujuan utama strategi storytelling seperti ini adalah…
A. Meningkatkan harga produk
B. Membangun koneksi emosional dan memperkuat nilai brand
C. Menghemat biaya iklan
D. Mengubah segmen pasar
E. Menambah jumlah influencer
II. SOAL URAIAN
01. Sebuah perusahaan mempercayakan Anda sebagai devisi Digital Marketing untuk membuat citra positif, meningkatkan kepercayaan dan popularitas perusahaan di masyarakat luas yang akhirnya akan meningkatkan penjualan dan menghasilkan laba yang banyak, langkah langkah sistematis dan terstruktur apa yang akan Anda lakukan untuk menjawab tantangan tersebut, jelaskan secara rinci dan detail..
=======================================
Jawab
01. C – Melakukan audit konten dan riset ulang persepsi audiens
(Ini langkah paling tepat untuk memperbaiki positioning sebelum menambah konten atau iklan.)
02. A – AIDA Model
(Awareness → Interest → Desire → Action → Loyalty.)
03. B – Responsiveness Website Design
(Masalah tampilan di HP adalah isu responsivitas.)
04. B – Branding visual kurang kuat
(Mereka tahu merek tapi tidak ingat logo = visual identity lemah.)
05. B – Influencer Marketing
(Menggunakan influencer TikTok → kategori influencer marketing.)
06. C – Ranking website menurun
(Artikel kurang teks, jarang update → buruk untuk SEO.)
07. B – Tidak adanya kesesuaian nilai brand
(Post konten diskon, bukan tentang lingkungan → tidak selaras dengan value “eco”.)
08. B – Nilai emosional brand
(Kampanye menonjolkan perasaan bahagia.)
09. B – Rebranding Communication
(Mereka mengubah logo tanpa komunikasi → kesalahan pada tahap komunikasi rebranding.)
010. B – Membangun koneksi emosional dan memperkuat nilai brand
(Storytelling bertujuan menghubungkan pelanggan dengan cerita brand.)
Essay
Jawaban Alternatif dalam Bentuk Paragrap
Sebagai digital marketer, langkah yang saya lakukan adalah memulai dengan riset mendalam mengenai brand, target pasar, dan kompetitor untuk memahami posisi perusahaan. Setelah itu saya menetapkan tujuan strategis seperti peningkatan awareness, engagement, dan penjualan menggunakan metode SMART. Selanjutnya saya membangun brand identity yang kuat dan konsisten, mengoptimalkan infrastruktur digital seperti website, media sosial, dan Google Business. Kemudian saya membuat strategi konten yang edukatif, inspiratif, dan relevan untuk membangun citra positif serta kepercayaan publik.
Setelah konten siap, saya distribusikan dengan strategi yang tepat melalui media sosial, iklan digital, influencer marketing, dan SEO. Saya melakukan monitoring rutin menggunakan Google Analytics dan Meta Insight, lalu mengevaluasi performa setiap bulan untuk memperbaiki strategi. Saya juga memaksimalkan reputasi digital melalui testimoni, review, dan penanganan kritik yang profesional. Semua langkah ini dilakukan untuk meningkatkan citra positif, popularitas, kepercayaan, hingga akhirnya berpengaruh pada peningkatan penjualan dan laba perusahaan.
Kisi Kisi 11 DKV - Bahasa Inggris
Kisi Kisi 11 DKV - Bahasa Inggris
Kisi Kisi
A. Reading Comprehension
My First Day at Vocational School”
I still remember my first day at SMK Kusuma Bangsa. I was both nervous and excited. I woke up early, prepared my uniform, and checked my bag several times. When I arrived at school, I saw many new faces. Everyone was trying to find their classrooms. The teachers greeted us warmly, and we started the orientation program. During the break, I met some new friends, and we shared our favorite hobbies. Although I was shy at first, I realized that the people there were very friendly. By the end of the day, I felt happy and comfortable in my new school.
1. How did the writer feel at first?
A. Sad and tired
B. Nervous and excited
C. Angry and confused
D. Happy and confident
E. Calm and relaxed
2. What did the writer do to prepare for school?
A. Studied all night
B. Checked his bag and prepared uniform
C. Played games
D. Slept late
E. Talked with friends
3. What program did the writer attend that day?
A. Sports day
B. Graduation
C. Orientation program
D. English camp
E. School competition
4. How did the writer feel at the end of the day?
A. Lonely
B. Tired
C. Happy and comfortable
D. Bored
E. Angry
5. What can we learn from the story?
A. First days are always difficult
B. Making new friends can make you happy
C. School is a boring place
D. Teachers are strict
E. Orientation is not important
Borobudur Temple”
Borobudur Temple is one of the most famous Buddhist temples in the world. It is located in Magelang, Central Java, Indonesia. The temple was built in the 9th century during the Sailendra Dynasty. It consists of nine stacked platforms, six square and three circular, topped by a central dome. The walls and balustrades are decorated with fine low reliefs, covering a total surface area of 2,500 square meters. The temple was rediscovered in 1814 by Sir Thomas Stamford Raffles, who was the British ruler of Java at that time. Today, Borobudur is a major tourist attraction and a UNESCO World Heritage Site, visited by millions of people each year.
6. Where is Borobudur Temple located?
A. Yogyakarta
B. Magelang, Central Java
C. Surabaya
D. Jakarta
E. Bali
7. When was Borobudur built?
A. In the 7th century
B. In the 8th century
C. In the 9th century
D. In the 10th century
E. In the 11th century
8. Who rediscovered Borobudur Temple?
A. Thomas Edison
B. Sir Thomas Stamford Raffles
C. King Sailendra
D. Gajah Mada
E. Sukarno
9. What is the total area of the temple reliefs?
A. 1,000 square meters
B. 1,500 square meters
C. 2,000 square meters
D. 2,500 square meters
E. 3,000 square meters
10. What is the main idea of the text?
A. The history of Indonesian Buddhism
B. The structure and history of Borobudur Temple
C. How to visit Borobudur Temple
D. The importance of UNESCO
E. The tourist spots in Central Java
“The Lion and the Mouse”
One day, a lion was sleeping in the forest when a little mouse ran over his face. The lion woke up angrily and caught the mouse with his paw. “Please don’t eat me, King Lion,” begged the mouse. “Maybe one day I can help you.” The lion laughed but let the mouse go. A few days later, the lion was caught in a hunter’s net. He roared loudly. Hearing the roar, the little mouse came and bit the ropes until the lion was free. “Thank you, little friend,” said the lion. The mouse smiled and said, “Even a small friend can help a great king.”
11. Where did the story take place?
A. In a zoo
B. In the forest
C. In a village
D. In a cave
E. In a park
12. Why did the lion let the mouse go?
A. He was not hungry
B. The mouse promised to help him one day
C. The mouse bit him
D. The lion was afraid
E. The mouse ran away
13. What happened to the lion later?
A. He was caught by hunters
B. He caught the mouse again
C. He became sick
D. He chased another animal
E. He escaped to the zoo
14. How did the mouse help the lion?
A. By calling the hunters
B. By biting the ropes
C. By giving food
D. By cutting the net with a knife
E. By running away
15. What moral value can we learn from the story?
A. Big animals are stronger
B. Never trust small creatures
C. Kindness will be rewarded
D. Always fight for your life
E. Never enter the forest
“How to Create a Simple Blog”
Creating a blog is easy and fun. First, open your browser and go to a free blogging platform, such as Blogger or WordPress. Second, sign up with your email address and create a username and password. Then, choose a blog name and a theme that fits your personality. After that, start writing your first post by clicking “New Post.” Add a title, write your content, and insert images if you like. When you finish, click “Publish” to share your post with the world. Finally, promote your blog through social media to get more readers.
16. What is the first step in creating a blog?
A. Sign up with your email
B. Write your first post
C. Open a blogging platform
D. Choose a blog name
E. Promote the blog
17. What should you do after writing your post?
A. Delete it
B. Print it
C. Save it as draft
D. Publish it
E. Copy it
18. What can you add to make your blog post more interesting?
A. Images
B. Ads
C. Music
D. Videos only
E. Games
19. What is the purpose of the text?
A. To tell about someone’s experience
B. To describe a blog
C. To explain how to create a simple blog
D. To advertise Blogger.com
E. To persuade readers to use WordPress
20. What should you do to increase your readers?
A. Write every day
B. Promote your blog on social media
C. Change your password
D. Make more accounts
E. Use a different browser
21. Student: “I failed my math test again.”
Teacher: “You should ___.”
A. stop studying
B. study harder and ask for help
C. sleep enough and take more rest
D. Call the police
E. Be more relaxed
22. Friend: “I’m bored at home.”
You: “Why don’t you ___?”
A. go to travelling
B. stay in bed
C. do nothing
D. complain
E. sleep
23. Dini: “My laptop runs very slowly.”
Rudi: “I suggest you ___ some unnecessary programs.”
A. break
B. delete
C. uninstall
D. removes
E. restore
24. Andi: “What should I do to improve my English?”
Teacher: “___ join the English club.”
A. You may
B. You’d better
C. You can’t
D. You never
E. You won’t
25. Lina: “I always wake up late.”
Rani: “How about ___ an alarm clock?”
A. Buy
B. Bought
C. Buying
D. to buy
E. Buys
26. Rina: “Would you like to come to my birthday party tomorrow?”
Siti: “___, I’d love to.”
A. I’m sorry
B. No way
C. Sure
D. Never mind
E. I can’t
27. Dina: “Would you like to join us for dinner tonight?”
Lani: “I’m afraid I can’t. I have another appointment.”
Lani’s response means she ___.
A. accepts the invitation
B. refuses politely
C. gets angry
D. ignores
E. asks for help
28. “Would you like to come to our meeting at 3 p.m.?”
A. Yes, I’d love to.
B. No, I don’t.
C. What time is it?
D. You can’t go.
E. Don’t ask me.
29. Teacher: “Let’s clean the classroom together.”
Students: “___!”
A. I’m sorry, I can’t
B. That’s boring
C. What a pity
D. Good idea
E. No, thanks
30. Budi: “How about watching a movie this afternoon?”
Rina: “___, I have to finish my project.”
A. I’d love to, but
B. Of course, let’s go
C. Sure
D. Great
E. Let’s do it
31. Invitation: “Would you like to join the seminar on digital marketing?”
Accepting response: “___.”
A. Sorry, I’m busy
B. No, thanks
C. Sure, that sounds interesting!
D. I don’t want to
E. Never
32. “What do you think about online learning?”
A. I think it’s very useful.
B. I have to go now.
C. Don’t talk about it.
D. Let’s do homework.
E. Please stop.
33. “Do you agree that social media can help small businesses?”
A. Yes, I do.
B. No, I can’t.
C. Let’s see.
D. Please do it.
E. I must go.
34. “What’s your opinion about the new school rule?”
A. I disagree with it.
B. You should come earlier.
C. Let’s go there.
D. Don’t worry.
E. Thank you.
35. “Wow, your presentation was amazing!”
“___, I worked hard for it.
A. No, it wasn’t
B. Thanks
C. Forget it
D. Not really
E. It’s your fault
36. “I’m sorry for being late.”
“___, but don’t be late again.”
A. I agree
B. That’s okay
C. Good job
D. Never mind
E. I think so
37. “Please forgive me. I broke your pencil.”
“___, it’s okay.”
A. Forget it
B. Sure
C. Don’t worry
D. Yes, you did
E. Go away
38. “You did a great job on the project!”
“___, I’m glad you liked it.”
A. I hate it
B. Thank you
C. I’m busy
D. I disagree
E. Forget it
39. How can we decide a certain table is perfect for studying according to the text?
There is more than one correct answer. Click on every correct answer!
A. It has good lighting
B. It provides white noise
C. It is located near the entrance
D. It is far from the toilet
E. It provides stationery
40. Who needs to read this infographic?
A. The students of that school
B. People who happen to visit the school
C. The librarian of another school
D. The headmaster of that school
E. Parents who come to pick up their kids
Essay
1. Describe your activity as a student detailly
2. Tell me/write 3 reasons, why do you need to master English?
3. Answer these question with short answers, yes or not!
A. Do you study English at your school?
B. Are you always happy?
C. Have you done your project?
D. Will you halp me if I need your help?
E. Can you speak Arabis well?
4. Answer these questions complately
A. What are you doing now?
B. What will you do after you finish your final exam?
C. What or who makes you like or dislike English?
D. If you have a billion money, what will you do with the money?
E. Which is better, working or making some business, explain well
5. Compose/arrange the words into right composition
A. Speak – you – English – do – everyday-?
B. Happy – meet – to – am – I – you
C. Have – just – I – done – project – my
D. Boring – waiting – too – is – long
E. ?- you – your – study – continue - will
Kisi Kisi 12 BD Konsentrasi Keahlian
Kisi Kisi 12 BD Konsentrasi Keahlian
Kisi Kisi Test
Konsentasi Keahlian Bisnis Digital Kelas XII
1. Sebuah UMKM makanan ringan ingin meningkatkan penjualan melalui media sosial. Pemilik berencana membuat konten video behind-the-scenes proses produksi. Tujuan strategi ini adalah untuk…
A. Meningkatkan harga produk
B. Membangun kepercayaan dan kedekatan pelanggan
C. Menghemat biaya produksi
D. Mengurangi pesaing di pasar
E. Menarik investor baru
2. Jika sebuah iklan di Instagram memiliki banyak likes namun tidak menghasilkan penjualan, maka langkah evaluasi yang tepat adalah…
A. Menghapus seluruh konten
B. Meningkatkan jumlah posting harian
C. Mengevaluasi pesan dan CTA (Call to Action) dalam iklan
D. Menambah biaya iklan tanpa perubahan konten
E. Mengganti produk yang dijual
3. Dalam dunia kerja digital marketing, seorang content creator harus mampu menganalisis insight posting. Data insight digunakan untuk…
A. Menentukan warna logo
B. Membuat jadwal shift karyawan sesuai skill
C. Mengetahui efektivitas konten terhadap audiens
D. Mengatur sistem penggajian
E. Menentukan supplier baru
4. Ketika membuat strategi pemasaran digital, langkah pertama yang harus dilakukan oleh tim marketing adalah…
A. Membuat konten terlebih dahulu
B. Menentukan target pasar dan tujuan kampanye
C. Mencari influencer yang sesuai dan mahir
D. Membeli domain sebuah website
E. Mempertimbangkan Target Omset
5. Siswa jurusan Bisnis Digital sedang praktik kerja industri di sebuah perusahaan skincare lokal. Mereka diminta membuat kampanye promosi produk baru di TikTok dengan target pasar remaja. Agar kampanye berhasil, langkah pertama yang paling tepat adalah…
A. Membuat video promosi dengan riset tren
B. Menentukan target audiens, tren musik, dan gaya visual yang sesuai
C. Menyalin video dari brand lain yang lebih terkenal
D. Menambah kuantitas posting setiap hari sesuai kalender konten
E. Membuat video yang sangat lengkap dan jelas
6. Dalam praktik kerja industri, seorang siswa diminta menganalisis performa iklan Facebook Ads untuk toko sepatu online. Ia menemukan banyak reach tetapi sedikit click. Langkah analisis terbaik yang bisa ia lakukan adalah…
A. Mengevaluasi isi konten dan call to action dalam iklan
B. Langsung Menambah durasi iklan dan menambah anggaran iklan
C. Menghapus dan mengganti konten iklan
D. Mengganti Platform/Media iklan yang digunakan
E. Menunggu hasil dan Fokus dan melanjutkan semua kampanye
7. Sebuah UMKM baju muslim bekerja sama dengan siswa SMK jurusan Bisnis Digital untuk meningkatkan penjualan. Siswa menemukan bahwa pelanggan lebih aktif di WhatsApp daripada di Instagram. Strategi digital marketing yang sebaiknya diterapkan adalah…
A. Membuat program WhatsApp Broadcast dan Customer Service Automation
B. Fokus kepada Instagram karena Followernya sudah banyak
C. Segeraa Mengkombinasikan Strategi pemasaran di Instagram dan WhatsApps
D. Segera memproritaskan pemasaran di Whatsapp jangan kepada Instagram
E. Tidak mempedulikan karena instagram lebih dipercaya dari WhatsApp
8. Ketika membuat content plan untuk sebuah perusahaan makanan cepat saji, siswa PKL menemukan engagement rendah di media sosial. Langkah yang paling tepat untuk meningkatkan engagement adalah…
A. Menambah jam kerja admin media sosial untuk membuat konten yang lebih banyak
B. Mengurangi frekuensi posting dengan meningkatkan kualitas konten
C. Menghapus semua konten lama dan membuat akun tambahan
D. Segera membuat Ikan berbayar di semua Platform Sosial Media
E. Membuat konten interaktif seperti polling, kuis, atau giveaway
9. Beragam jenis karyawan, karyawan tetap, karyawan magang dan juga Freelancer, Apa yang dimaksud dengan "Freelancer"?
A. Karyawan tetap pada sebuah perusahaan
B. Karyawan yang bekerja di kantor secara penuh waktu
C. Orang yang bekerja secara mandiri untuk berbagai klien atau proyek
D. Pemilik perusahaan besar
E. Karyawan yang bekerja secara part-time di beberapa perusahaan
10. Dalam Pemasaran dikenal dengan istilah Influencer, Apa manfaat utama menggunakan influencer dalam digital branding?
A. Meningkatkan engagement dengan audiens target
B. Memperoleh laporan keuangan yang lebih baik
C. Menurunkan harga produk
D. Menambah biaya promosi
E. Mengurangi waktu produksi
11. Content is the king adalah istilah yang sangat populer dalam pemasaran online, Apa peran content marketing dalam digital branding?
A. Membuat konten yang bermanfaat secara sosial dan profit oriented
B. Mengubah Persepsi masyarakat menjadi lebih baik terhadap produk yang dijual
C. Menghasilkan konten yang menarik dan informatif kepada audience untuk kepentingan tertentu
D. Menurunkan biaya berbayar dan mengalihkan pada traffik organik
E. Mengurangi interaksi dengan pelanggan
12. Dalam copywriting, bagaimana prinsip AIDA (Attention, Interest, Desire, Action) digunakan untuk meningkatkan konversi?
A. Menggunakan kalimat panjang untuk menarik perhatian
B. Mengabaikan emosi pembaca untuk fokus pada fakta
C. Menggiring pembaca melalui tahapan dari perhatian hingga tindakan dengan bahasa persuasif
D. Membuat teks yang berisi data statistik tanpa narasi persuasif
E. Mengarahkan pembaca langsung ke CTA tanpa membangun minat atau keinginan
13. Membangun networking dalam dunia kerja sangatlah penting, Apa yang dimaksud dengan "networking" dalam konteks dunia kerja?
A. Pengembangan hubungan dengan orang-orang dalam lingkup pribadi
B. Penggunaan jaringan internet
C. Proses menciptakan jaringan bisnis atau kerja
D. Aktivitas bermain game online
E. Membuat rangkaian kabel komputer
14. Fungsi utama dari funnel marketing seperti ToFu, MoFu dan BoFu dalam digital marketing adalah..
A. Mempercepat waktu pengiriman produk
B. Menurunkan biaya produksi
C. Mengidentifikasi tahap perjalanan pelanggan dari kesadaran hingga konversi
D. Meningkatkan jumlah like di media sosial
E. Meningkatkan jumlah like di media sosial
15. Mengetahui Engagement Rata adalah sangat penting dalam Digital Marketing, Apa yang dimaksud dengan engagement rate dalam konteks media sosial?
A. Jumlah pengunjung situs web
B. Rasio interaksi audiens dengan konten (like, komentar, share)
C. Jumlah iklan yang ditampilkan
D. Rasio pembelian produk di toko fisik
E. Mengukur kualitas produk secara langsung
16. Apakah peran utama Google Analytics dalam digital marketing?
A. Meningkatkan desain situs web
B. Melacak dan menganalisis perilaku pengunjung situs web
C. Menciptakan konten media sosial
D. Menjual produk secara online
E. Membuat kampanye iklan televisi
17. Mengapa penulisan headline (judul) yang kuat sangat penting dalam copywriting untuk pemasaran digital?
A. Headline yang panjang akan memberikan lebih banyak informasi kepada pembaca
B. Headline yang kuat menarik perhatian dan meningkatkan click-through rate (CTR)
C. Headline yang kuat tidak relevan jika kontennya bagus
D. Pengguna cenderung lebih tertarik pada gambar daripada headline
E. Mesin pencari tidak memperhitungkan headline dalam SEO
18. Sebuah brand lokal bernama "Kopi Nusa" mencoba membangun citra sebagai kopi nusantara dengan kualitas internasional. Mereka aktif di Instagram dengan konten video petani kopi, edukasi kopi, dan testimoni pelanggan. Namun, engagement menurun selama 3 bulan terakhir. Langkah paling tepat untuk memperkuat brand positioning “Kopi Nusa” di pasar digital adalah…
A. Menambah jumlah iklan berbayar setiap hari
B. Mengubah nama brand agar lebih modern
C. Melakukan audit konten dan riset ulang persepsi audiens
D. Membuka cabang offline di berbagai kota untuk meningkatkan penjualan offline
E. Menambah jumlah postingan setiap jam dengan beragam topik konten
19. Memiliki Personal Branding Positif yang kuat sangat diperlukaan bagi semua orang, menurut Anda Apa yang dimaksud dengan personal branding?
A. Proses membangun merek perusahaan
B. Proses membangun citra diri yang kuat dan positif
C. Proses memperkenalkan produk baru ke pasar
D. Proses memilih nama perusahaan
E. Proses menciptakan slogan perusahaan
20. Memiliki Leadership yang baik akan mempengaruhi kesusesan seseorang, menurut Anda Apa yang dimaksud dengan Leadership (kepemimpinan)?
A. Kemampuan mengikuti perintah
B. Kemampuan memimpin dengan memberikan contoh yang baik
C. Kemampuan menghindari tanggung jawab
D. Kemampuan menghindari konflik
E. Kemampuan mengelola waktu
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